Ab Fab Internet Marketing Devon, Website SEO Plymouth , Google adWords

Google Social Goes Mainstream
Ab Fab Internet Marketing and Website Design
Plymouth | Devon – United Kingdom PL5 3UQ
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Google has posted on their blog that Social Search is now available to everyone. Within the next few days, users will be allowed to participate in Social Search by simply creating a Google profile then linking your online content and profiles from other websites. Then, when searching, users will see results from those people connected to the profile, and connected through other websites like Facebook, Twitter, Flickr, YouTube, etc.

Why is this significant to Web business? Simply put, the more connections you make, the better chance you have of appearing on the first page of search results of those with whom you are connected. For example, if you build a robust profile on sites such as Twitter, Facebook and LinkedIn and have many connections, you stand the chance of being featured in any one of those users’ Social Search results every time they use Google. Within your Google profile, you can also add other, non-social websites, such as your company blog. Again, when you are connected to a user, your blog content (if relevant) could show up as a Social Search result to that user. It’s a quick, free and easy way to get your content in front of people who likely share common interests. In essence, the more connections you have, and the more outlets you have to share your content online, the better chance you have of appearing in users’ search results.

While logged in to your Google profile, take a look at “My social circle” after conducting a search on Google. This will show those with whom you are connected and gives you the option to add and remove connections. According to Google, it will take “a few weeks” for Google to make all the connections and start returning Social Search results

Online Success and Google Social

On October 27, 2009, at the Web 2.0 Summit in San Francisco California, (about the same time Google negotiated a deal with Twitter for a real-time feed) Google announced the release of their latest search feature: Google Social Search.

Google is taking personalized search to a new level by adding information from what Google calls your “public social graph” and integrating it into their main search results. Google is taking everything they know about you from your Google profile, determining your connections with people and websites from various social networks, and then producing personalized search results for participants. What this means for SEO is that all of the social media profile building you’ve been engaged in is going to pay off in the near future — and big.

Getting Started
Since Google Social Search relies on information from your social connections and mines that data, you will first need to opt in to the program through your Google account at http://www.google.com/experimental/. Once opted in, conducting a search on Google will provide two ways of viewing Social Search results. First, at the bottom of any regular results page you will see “Results from people in your social circle for” where two Google Social Search listings will be returned.

Second, if you perform a search on Google and then select the “Show options” feature and choose “Social” you will see the full Google Social Search results.

It’s all changing out there and you need to change too….

David Saunders (SEO and Google adWords Expert)

Ab Fab Media and Internet Marketing!

Plymouth Devon

david@abfabmedia.com